Status Doors
From Factory Product to Design Brand
When the door factory representatives approached us, their main request was to completely rethink their visual identity. At the time, the factory produced high-quality doors but lacked a cohesive, recognizable brand — the products didn’t stand out visually, and communication with customers was minimal.
What we did:
- Organized an on-site photoshoot to capture the real production process, craftsmanship, and atmosphere.
- Designed a new logo and visual identity system.
- Replaced printed catalogs with digital versions optimized for partner use.
- Launched a website tailored for both customers and partners.
- Set up targeted ads for designers and architects.
The result:
After the brand refresh, high-quality inquiries from designers and new partners started coming in. Ongoing collaborations with several studios followed.
And what’s most rewarding — our visuals are still featured in partner showrooms: banners, catalogs, and graphics based on our photography continue to be used.
Switching to digital catalogs significantly cut costs: instead of printing thousands of copies across hundreds of stores and staff, the updated catalogs are now accessible to everyone online. We estimate the company reduced its print and logistics expenses by over 65% in the first year alone.